Our Carbon-Neutral Commitment

Building the Future of Beauty Without Compromising the Future of the Planet

At Ruvo, innovation isn’t just about what we create — it’s about how we create it. As a company built on redefining beauty through clean technology and intelligent design, we understand that true progress means looking beyond performance and profitability. It means taking accountability for our environmental footprint and actively working to reduce it.

From the very beginning, we’ve built sustainability into the DNA of our brand. And today, we’re proud to share our commitment to becoming a carbon-neutral company — one that doesn’t just aim to minimize harm, but actively supports the health of our planet.

This page outlines what carbon neutrality means to us, what steps we’re taking to get there, and how we’re designing every aspect of Ruvo to align with a cleaner, more responsible future.

What Does Carbon Neutral Mean?

Carbon neutrality means achieving net-zero carbon emissions by reducing the amount of greenhouse gases (GHGs) a company produces — and offsetting the rest through verified carbon-reduction efforts such as renewable energy investment, reforestation, or verified carbon credits.

At Ruvo, our goal is not just to offset what we emit — but to systematically reduce our emissions at every level, from product development to delivery.

Our approach follows three key pillars:

Measure our emissions from every area of our business
Reduce emissions through material, operational, and energy changes
Offset the remainder through transparent, high-impact environmental partnerships

We view this as a long-term, evolving journey — not a checkbox or marketing angle.

Where Emissions Happen in Beauty Tech

Many people associate carbon emissions with factories and transportation. While these are major contributors, in beauty tech, emissions also come from:

Sourcing and producing raw materials
Manufacturing devices and packaging
Global shipping and delivery logistics
Day-to-day operations (warehouses, office spaces, digital energy use)
End-of-life disposal and product waste

Understanding these emission points has helped us build a smarter roadmap — one that guides every decision we make, from the suppliers we partner with to the energy used in our fulfillment spaces.

Our Current Actions

We’ve started with intentional design and operational standards that drastically lower emissions compared to industry norms. Here’s how:

1. Sustainable Materials

We use low-impact, durable materials like recycled aluminum, stainless steel, and refillable cartridges to reduce both production waste and future landfill burden.

7000-series recycled aluminum requires 95% less energy to process than raw aluminum
Our biodegradable refill pouches reduce petroleum plastic use
The Ruvo mask is designed to last years, not months — lowering replacement frequency

2. Minimal Packaging

Our packaging is:

Made from FSC-certified paperboard
Printed with water-based, non-toxic inks
Free of plastic coatings, foam fillers, or excessive wrapping
Fully recyclable or compostable

Less material. Less weight. Less waste.

3. Clean Logistics

We work with shipping partners that are actively investing in:

Low-emission delivery fleets
Optimized routing systems
Carbon-neutral shipping options (where available)

We also plan to integrate batch-based delivery systems in the future — minimizing packaging and emissions by consolidating frequent customer orders.

4. Remote-First Operations

As a digital-first company, we keep emissions low by:

Operating remotely and minimizing corporate office space
Using shared workspaces and cloud-based systems
Reducing daily commutes and energy consumption associated with traditional HQs

Measuring Our Carbon Footprint

We’ve partnered with sustainability advisors and carbon measurement platforms to:

Conduct a lifecycle analysis (LCA) on the Ruvo Ala Mask and its cartridges
Quantify emissions from product creation, usage, and disposal
Audit energy use, shipping data, and supply chain sources
Establish a benchmark for our first year of operation

This measurement process ensures we are acting on real data, not assumptions. It gives us a roadmap to track progress year over year, and to communicate transparently with our customers.

Offsetting Our Emissions

Once we’ve reduced what we can through operations and design, we offset what remains through certified carbon offset programs.

We invest in projects that include:

Verified reforestation and rewilding initiatives
Renewable energy installations (solar, wind, hydro)
Carbon capture and storage technologies
Community-led conservation programs

All offset programs are third-party verified and follow international standards such as Gold Standard, Verra, and Climate Action Reserve.

We are also exploring insetting strategies — where emissions are reduced within our own supply chain, such as by supporting local regenerative farming for future cosmetic ingredients or reducing shipping distances through localized production.

Long-Term Goals

Becoming carbon neutral is not the end — it’s a foundation.

Here’s what we’re working toward next:

Full product lifecycle transparency for every Ruvo device and cartridge
Launching a Carbon Impact Dashboard inside the Ruvo app so customers can see their own green impact
Partnering with a certified B Corp supply chain
Using 100% renewable energy in our production and fulfillment operations
Integrating carbon tracking into all new product development from day one

Our goal is to eventually become a climate-positive brand — meaning we remove more carbon from the atmosphere than we emit.

Why This Matters

The beauty industry has a footprint — and most consumers are unaware of just how significant it is. From packaging to shipping to ingredients, the environmental cost of our routines adds up quickly. And in an age of climate urgency, every choice matters.

We believe beauty shouldn’t cost the Earth.

That’s why we’re doing everything we can to build a new kind of beauty brand — one that delivers luxury, innovation, and performance, without leaving damage in its wake.

Carbon neutrality is not just a promise. It’s our responsibility.

Join Us on the Journey

By choosing Ruvo, you’re not just investing in better beauty. You’re investing in a cleaner future — one where every refill, every return, and every routine moves us closer to a more sustainable world.

We're proud to walk this path with you.

To learn more, reach out to our team at info@ruvo-tech.com

Let’s make beauty smarter. And greener.